Senior SEO Specialist
Boston, MA  / Cambridge, MA 
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Posted 14 days ago
Job Description

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

  • We invented the cyber ratings industry in 2011
  • Over 3000 customers trust Bitsight
  • Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

Responsibilities:

  • Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.

  • Conduct keyword research to identify high-potential target keywords and optimize website content accordingly.

  • Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility.

  • Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability.

  • Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs).

  • Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings.

  • Stay updated with the latest SEO trends, algorithm changes, search AI experiences and industry best practices to ensure our strategies remain effective and compliant with search engine guidelines.

  • Collaborate with cross-functional teams including content writers, web developers, and designers to implement SEO recommendations and ensure optimization efforts align with overall marketing goals.

  • Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance.

  • Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms.

  • Continuously test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue.

Requirements:

  • 5+ years of direct SEO experience

  • Bachelor's degree in Marketing, Business, or a related field.

  • Proven experience as a Digital Marketing Specialist or similar role with a strong focus on SEO.

  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

  • Solid understanding of on-page and off-page optimization techniques, keyword research, technical SEO, and content optimization.

  • Familiarity with website analytics tools and the ability to analyze data and provide insights and recommendations.

  • Strong analytical skills and the ability to interpret data and make data-driven decisions.

  • Excellent communication and collaboration skills to work effectively with cross-functional teams.

  • Detail-oriented with strong organizational and project management skills.

  • Up-to-date with the latest SEO trends, algorithm changes, and industry developments.

  • Certifications in SEO and digital marketing are a plus.

If you are a passionate and results-driven digital marketer with a deep understanding of SEO strategies and a proven track record of driving revenue through organic traffic, we would love to hear from you. Join our team and play a pivotal role in shaping our organization's online presence and growth through effective SEO practices.

Diversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Bitsight's mission and can contribute to our team in a variety of ways.

Additional Information for United States of America Applicants:

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email . This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.

The anticipated hiring base salary range for this position is US $90,000 to $110,000 annually for US-based employees (not including commissions). This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.


Individuals seeking employment at BitSight are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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